Mary Meeker’s Annual Internet Trends Report 2015: Professional Services
Please note: This article has been unpublished by the author and is no longer available.
For the regular readers of our blog, this may seem like an unexpected departure from news and commentary about the world of US tax compliance and cross border estate planning. As a professional services firm, our core focus is on serving our clients to the highest possible standards and to completely understanding their needs, wherever they may be in the world. To do this, it is important to comprehend how the world is changing with the trends that impact their lives.
Mary Meeker’s annual 2015 Internet Trends report is a must read for anyone who wants to understand the impact of technology on the world. The trends in business, education, government, healthcare, communication, consumer lifestyle and global impact are all mentioned as the online world continues to evolve. The 2015 edition does not disappoint with its thought provoking insights and ‘wow’ factor. This year marks 20 years that Mary has been doing this annual report, from the early days when she began as a Wall Street analyst to today as a Venture Capital guru with Kleiner Perkins Caufield and Byers (KPCB).
The 2015 Internet Trends report provides insights and ideas on different ways all of us can better serve our clients and industry partners.
6 Key Highlights:
1) Almost 40% of the Global Population is Online
The impact of this online revolution has been extraordinary, but is still overwhelmingly consumer driven. Although business is the next biggest driver of online usage – education, healthcare and government have barely tapped into the potential. As this evolves, it will be a game changer.
2) User Control of Content
We choose what we want to consume in our own time. We also collaborate, curate, create and share, often from our smartphones.
3) The Rise of Messaging Apps
We communicate individually, in groups and with several of these apps at the same time.
4) Continuing Evolution of Mobile
- Now a viable broadband option
- Vertical viewing (videos are 29% of screen time in US)
- Smartphones and Millennials are inseperable
- Advertising is under served with bad ad formats (how many of us try to stab our screen to close an annoying pop up)
5) Entrepreneurs – Consumer v Enterprise
This really resonated with me. So many of our resources in the office around building software and creating processes is about trying to stop pain points. If we changed our thinking to innovation and passion, it could transform the workplace.
6) Our work lives are changing
eBay and Amazon started the online product marketplace movement, but now people have easy access to freelancing work as well as using their cars or homes to supplement income. It creates flexibility and opportunity. However, this has also caused a variety of regulatory and tax issues as policy tries to catch up with technology.
The report also contains some standalone slides on the trends in China and India. For professional services firms, this gives us greater insight into how our clients communicate, how they source information, and how/when they work, including the variety of new sources of income which new technologies have enabled.